GOLDART Jewelry & Diamonds

Flagship Store

The GOLDART Jewelry & Diamonds flagship store, designed by Alessandro Luciani, is a stunning example of innovative design in the world of luxury retail. Inspired by the concept of matter transformation, the store features a unique design element symbolizing the creation of a diamond. The result is a visually striking and immersive environment that captivates customers.

The central focal point of the store is the diamond-shaped counter, which is surrounded by a cobweb-like element on the ceiling. This element gradually splits into eight lines that decorate the floor, creating an octagonal shape that represents the birth of the diamond. The combination of the luxurious 3D environment, the bright lighting, and the prominent display of products makes the store incredibly attractive to customers.

The design of the GOLDART Jewelry & Diamonds flagship store is characterized by its use of materials such as matt white-lacquered wood, mirror stainless steel, clear tempered glass, visual magnetic graphics, and a white glossy finish resin floor. These materials not only enhance the luxurious ambiance of the store but also contribute to the overall visual impact of the design.

The design team, led by Alessandro Luciani, faced several challenges in bringing this unique concept to life. Creating a 3D environment that seamlessly connected all the stainless steel components was a technical feat. Additionally, ensuring high visibility for a large number of products while maintaining the integrity of the store design required careful planning and execution.

The GOLDART Jewelry & Diamonds flagship store, designed by Alessandro Luciani, was completed in April 2013 in Rome, Italy. The design was the result of extensive research into the specific merchandise sold by the brand and aimed to create a memorable and immersive shopping experience for customers.

This exceptional design was awarded the Silver A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2014. The award recognizes the outstanding expertise and innovation demonstrated by the design. The GOLDART Jewelry & Diamonds flagship store showcases a remarkable level of excellence and leaves customers with a sense of wonder and amazement.